design

The Toyota Auris is back on your TV screen through an amusing series of adverts.

The attached video is of the ad that focuses on the design element of the car. Notice how the colour scheme (as seen at the end of the ad) has changed from the gold theme to an even more pleasing, fiery combination of red and black, very much resembling the Auris' smoking hot body and good looks. The Auris website follows a similar theme (check it out at auris.co.za).

Stay tuned to the blog as we feature the rest of the Auris ads and their corresponding pillars (design, space, performance, and safety).

Check out the ads on TV and please leave your thoughts through comment.

In many Auris reviews you will find that the reviewer mentions the spaciousness of the car's interior. The responsibility to turn concept into reality was given to Toyota’s European design centre, ED2.

ED2 adopted an ‘inside-out’ approach to maximise interior space and comfort while, at the same time, promising an engaging driving experience.

The Auris has been designed around the driver and passengers, a fact that becomes apparent as soon as one sits in the driving seat. The distinctive ‘bridged’ centre console creates an airplane cockpit feel while the spaces beneath the console provide a sense of roominess. A sense of overall integration is gained from the console mounted handbrake and short gear shift lever that both fall easily to hand.  read more »